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Universitas Mercu Buana

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Seminar Kewirausahaan "Branding Strategy dan Desain Produk"
26 Sep 2023
acara seminar kewirausahaan yang mengambil topik "Branding Strategy dan Desain Produk” di Auditorium Harun Zain, UMB (26/9). Seminar ini mengundang dua nara sumber berpengalaman, Dini Prahtivi, Marketing and Branding Strategist dan Riza Herzego Nida Fathan, S.Kom, Founder goakal.com dengan dimoderatori oleh Dr. Daru Asih, SE, MM, selaku Kepala Biro Kewirausahaan UMB. Dini Prahtivi menjelaskan kriteria untuk memiliki branding yang baik, yang mencakup identitas yang kuat, visibilitas yang tinggi, dan kemungkinan keterlibatan seleb...


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Universitas Mercu Buana is a Private University that organizes "Tridharma Perguruan Tinggi" namely education, research, and community service. It was established in Jakarta in 1985 by the Menara Bhakti Foundation. Universitas Mercu Buana coordinates with "Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah III Kementerian Riset Teknologi Dan Pendidikan Tinggi (KEMRISTEKDIKTI) Republik Indonesia". Since December 2016 Universitas Mercu Buana has obtained Higher Education Institution Accreditation (AIPT) with a rating of "A" from Badan Akreditasi Nasional Perguruan Tinggi (BAN-PT). At present Universitas Mercu Buana is in the process of obtaining international accreditation.

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" ".. The Higher Education has responsibility, according to the Law No. 12 Year 2012 concerning Higher Education, where universities have an obligation to participate in the progress of Indonesian civilization. It signifies that Universitas Mercu Buana must continue to encourage its quality, develop scientific skills, as well as enhance research and innovation products, all of which become the higher education performance measurement."

Prof. Dr Ngadino Surip, MS
Rector of Universitas Mercu Buana 2018-2022
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